This card was designed by recent RCA graduate Emily Groves. Emily, who completed a Information Experience Design MA, says about her design:
’I’m inspired by the interplay between human and computer generated graphics. I enjoy producing illustrations that imitate pure digital images but keep the inevitable and beautiful imperfections of hand drawing.
For this card I recreated a halftone effect with the familiar CMYK printing colours by drawing clustered dots on a digital tablet. I chose the reindeer for its peaceful aura, the great tonal variation in it’s coat and the fact that is a recognised, but not specifically religious, symbol of the festive season.’
For the fourth consecutive year Tate has run a competition in collaboration with the Royal College of Art’s School of Communication to select the best designs with a fresh approach to the theme of Christmas. Emily’s designs was one of the design’s chosen.
Inside reads ‘Season’s Greetings’. Comes in a pack of 6 cards with silver envelopes.
Each card 16 cm x 16 cm.
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