Michael Craig-Martin combines quotidian objects such as light bulbs, chairs, and umbrellas with everyday words. His pairing of language and image is based on both familiar and unexpected associations.
In combining the word GO with a stopwatch Craig-Martin conveys with a sense of immediacy the excitement and anticipation experienced in the moments before the starter pistol is fired, and the roar of the crowd as they encourage their favourite athlete towards the finish line.
Since 1912, each Olympic host city has commissioned one or more posters to celebrate the hosting of the Games. Over the course of the last century a body of iconic work has been created and previous artists who have created a poster include David Hockney, Andy Warhol, Roy Lichtenstein and RB Kitaj.